Why You NEED YouTube

  • Hate Cold Calling?

    Me too. I don't call FSBO's or Expireds, I don't beg my sphere for referrals, and I don't pass out my card to 100 people a week. Learn how to ATTRACT clients to you in a way that's actually fun!

  • Want More Market Share?

    Video can quickly establish you as a local expert. You'll learn how to create YouTube videos with a plan, a schedule, and a strategy. And it's really fun to get recognized at the grocery store!

  • Want Your Phone to Ring?

    Imagine receiving calls from prospects who are thrilled when you pick up the phone to talk to them! They feel like YOU'RE doing THEM a favor by agreeing to represent them. What a refreshing change!

Course curriculum

  • 1

    How to use this course

    • Private Facebook Group - UPDATED JAN 2020
    • Overview of this method
    • How to Navigate this Course - How to use Thinkific
    • A word about video quality
  • 2

    Module #1 - Getting Started

    • What You'll Need
    • Downloadable Checklist
    • Equipment and other things you will need
    • Make your video intro SHORT AND SWEET!
    • TubeBuddy Sign Up Link
    • Buying a Video Intro on Fiverr
    • Make your own intro and outro using Ripl on your phone
    • Make a simple video intro in Canva
  • 3

    Module #2 - Setting up your YouTube account

    • Don't have a YouTube channel yet? WATCH THIS FIRST.
    • Downloadable Checklist
    • How to create a new Youtube Channel
    • The back end of your YouTube channel - YouTube Studio overview
    • Complying with the Children's Online Privacy Protection Act (COPPA)
    • How to make your channel art using Canva
    • Google's channel art template - Download
    • How to add social media links on your channel
    • How to make a link for people to subscribe to your channel
    • How to Link to your Website from your Videos
    • Free branding watermarks
    • How to make a channel trailer
    • Uploading your channel trailer - do this first!
    • How to change your channel name
  • 4

    Module #3 - Anatomy of a good video

    • Downloadable Checklist
    • What makes a good video?
    • Choosing your Niche / Specialty
    • Call to Action Examples to Wrap Up your Videos
    • Nervous about being on camera?
    • Lead Magnets - what are they and how do you use them?
  • 5

    Module #4 - Keyword research

    • How to Research Topics for your Videos
    • Keywords Everywhere vs. Tubebuddy for Keyword Research
    • Downloadable Checklist
  • 6

    Module 5 - The filming process

    • The filming process - these are the basics
    • Downloadable Checklist
    • Tips to Get Comfortable on Camera
    • Horizontal vs Vertical Video
    • How to make a screencast
    • What is B roll? Taking your videos up a notch.
    • Keep them watching till the end - don't give clues that you're wrapping up! - January 2020
  • 7

    Module 6 - The Editing Process

    • Downloadable Checklist
    • The basic process of editing 101 - January 2020 Update!
    • The Editing Process - using iMovie (Mac only)
    • The Editing Process - WeVideo online editing software for PC or Mac
    • Want to try WeVideo?
    • The Editing Process - using Shotcut (Windows or Mac)
    • B-Roll Tutorials
    • Simple editing tricks - cropping and zooming
  • 8

    Module 7 - Making Sure Your Video Gets Found in Search

    • Video Uploading Checklist
    • Optimizing your Video - Making Sure Your Video Gets Found in Search
    • New Video Upload Process - Jan 2020
    • How to Schedule a Video for a Future Date
    • How to Use Cards in your Videos - January 2020 Update
    • End Screens - the Easy Way - January 2020
    • Fancy End Screens for Advanced Users - January 2020
    • The importance of custom thumbnails
    • Making Thumbnails on your Phone with SuperimposeX and Phonto
    • Video tutorial on removing a background on your picture in 5 seconds!
    • Captions / Subtitles - VERY IMPORTANT STEP! - Updated January 2020
    • Positive Engagement Signals to YouTube
    • The Analytics Tab - Live channel evaluation
  • 9

    Module 8 - Promoting your Videos

    • Promoting your Video
    • Downloadable Checklist
    • How to use TubeBuddy Promo Materials
    • How to get a custom URL before you get to 100 subscribers - Rebrandly or Bitly links
    • Using Zapier to share your videos on multiple platforms
  • 10

    Rinse and Repeat!

    • Consistency is the Key!
    • Following Up with Leads Using Video
    • How to stay motivated when you aren't seeing results... YET!
  • 11

    Lead Magnets - Editable Opt-ins to Attract Clients

    • Relocation Guide template
    • VA Buyer's Guide
    • Buyer Presentation Template
    • Pre-shoot Checklist for Sellers
  • 12


    • About this section
    • List of 25 Top Performing Video Ideas - 6 months worth of weekly videos!
    • How to Analyze Your Thumbnail's Click Through Rate (CTR)
    • How to use a teleprompter app on your phone
    • Getting notified when you have new comments on your videos
    • How to claim your custom URL once you hit 100 subs
    • Using Zapier to Automate Sharing your Videos
  • 13

    Outsourcing editing and other tasks

    • Finding an editor on Fiverr
    • Overview of using OnlineJobs.ph to hire a VA
    • Posting a job on OnlineJobs
    • Communicating with your new VA - Trello, Google Drive, Dropbox, etc.
    • Paying your VA
    • Paying your VA
  • 14

    5 Day Challenge Replay Videos

    • Day 1 - Choosing your target audience
    • Day 2 - Create your channel art
    • Day 3 - Keyword Research
    • Day 4 - How to conquer your fear of being on camera
    • Day 5 - How to wrap up the video with a good CTA
  • 15

    FB Live Trainings

    • Hot seat call: 11/1/19
    • Thumbnails - what's a good click through rate? Recorded on 2/4/20

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A successful YouTube strategy will completely change your business. Stop buying leads and start ATTRACTING your ideal clients today!